“Now should be a time when we’re inviting in.” “We are open for business,” Healey said at a Pride flag-raising outside the State House last month. It’s an argument she threaded through speeches at Pride events in June and about abortion rights, holding Massachusetts up as a state that will safeguard people’s rights. Healey has said the $750,000 ad campaign is part of her bid to emphasize the draw of Massachusetts to convince people to not only stay, but also to come here. State officials said billboards and social media ads would also appear in New York and other New England states. The banners touted Massachusetts as a place “for us all” with photos of smiling LGBTQ couples, and were scheduled to run through late July in Florida, as well as around the Houston and Dallas areas in Texas - two states that have sought to restrict access to gender-affirming care and suppress teaching about gender identity in local schools. The Healey administration’s decision to run billboards in Florida and a series of other states through July stands out as perhaps the most overt play across state lines. Campaign aides did not respond to questions. This week, she celebrated a new law allowing undocumented immigrants to seek out licenses here, the event coincidently coming just days after DeSantis said Florida wouldn’t recognize a different type of license issued by other states for undocumented immigrants known as driver privilege cards.Ī spokesman for DeSantis referred comment to his presidential campaign, saying that “political topics” were outside the purview of his official office. Her administration paid for a half-dozen billboards around Orlando and Tampa, among dozens in other states, touting Massachusetts as a welcoming place for LGBTQ couples. Since then, Healey has time and again used Florida - and, by extension, DeSantis - as a foil in highlighting her administration’s agenda and governing values. “It certainly does a disservice to the residents of Florida, ultimately,” she said on “ Boston Public Radio.” As the interview continued, Healey called the Florida governor’s stances on education and LGBTQ policies “really shameful.” He’s out to punish people, she said. “If you can’t say something nice …” she started.īut she did have something to say.
When a radio host asked Governor Maura Healey in March for her thoughts on Ron DeSantis, she smirked and tried to recall advice her mother once gave her.
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